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GLADIATORS FAN DEMOGRAPHICS

Results from 1,000+ surveys taken at random during Gladiators games throughout the 03-04 hockey season

  • 58% are male and 42% female
  • 72% are married and 28% unmarried
  • 35% are between the ages of 35 and 44
  • 62% have a household income in excess of $60,000
  • 39% are college graduates
  • 29% reside in Lawrenceville with 16% from Duluth, 16% from Suwanee, 14% from Buford, 14% from Dacula and 11% from Grayson
  • 21% own their own business or employed as an upper management executive while 12% are employed in professional services
  • 76% own their own home
  • 63% have children in their household
  • 50% come to Gladiators games with four or more people
  • 35% come to Gladiators games with their spouse or children
  • 39% attend 2 4 Gladiators games a season
  • 23% attend Gladiators games because its a good family outing
  • 91% view the Arena at Gwinnett Center as a good or excellent facility

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